How long have you been putting your own dreams on hold?

You followed the plan. You know…the plan where you go to college, get the perfect job, get married, have kids, and live a happy life. But, somewhere along the way, that plan started not to be so happy…or exciting.

Maybe it started immediately for you. Or, after decades of loyal service. Maybe after a demotion, a lay-off, a termination. Maybe when your company was sold and restructured, or closed.

We were all sold on that dream. The problem is that as long as you are working in a 9-to-5, you’re working on someone else’s dream, not your own. You can only bump your head against that glass ceiling so long.

The good news is, the rest of your professional life does not have to be this way. You can say goodbye to the 40-40-40 plan. You know, where you donate 40 hours of your life, for 40 years, to retire on 40% of your salary. No thank you!

     As seen in Success Magazine, Cheryl is a high-performance business coach, multi-passionate entrepreneur, speaker and

     podcast host. She is the author of the book, “How to Fire Your Boss and Start a Business After 40.”


How can you turn your expertise into a wildly profitable consulting business?

I’m Cheryl Mauldin, an entrepreneur, author, speaker, philanthropist and the founder of Elite Women in Business where I help women, just like you turn their professional expertise and skills into wildly profitable consulting businesses. I then help you focus on growing and scaling your business, to build your dream life. 


I have been starting businesses since I was 18 years old, it’s my passion. In my over 30 years’ experience I have learned that starting a business is relatively easy. Building a sustainable and profitable business, not so much, unless you follow time-tested and proven strategies.

The other thing I have learned is that there has never been a better time to be a female entrepreneur. You can start a business today on a bootstrap budget, scale over time, launch quickly, and get to a profit faster than ever before.

Being someone who has always set big goals for my life, a multi-passionate entrepreneur and woman who climbed the Corporate Ladder for decades, I know that your desire to launch your own business is more than just about money.

Your business idea expands far beyond your desire to just be your own boss. I know that you want to feel like your skills and talents are being used to create something of value. You want to do more of what you love about your career, and less (or none) of what you hate about it. I know that you want to create real impact in the world and live your purpose.

But as an experienced entrepreneur and high-performance business coach, I truly understand the struggles women face launching and growing their business. Earning a six-figure salary in your 9-to-5 is hard to step away from, even when you feel like you are living “groundhog” day. Every. Single. Day.

I know what it is like to toss and turn at night wondering if you should give up the comfort of that salary and benefits to go out on your own. I know what it is like to wonder if you can make your dream of owning your own business a reality.

I know what it is like to look in the mirror and ask yourself, “do I have what it takes?”

For years I ran a side photography business while working in my corporate c-suite career. I was always looking for that sign it was time to resign from my 9-t0-5 and take my business full-time. For me, that sign never came…

  • It did not come because I was full of fears and doubts.
  • Would I make enough money to support my lifestyle?
  • What if it did not work out and I had to crawl back to my old boss and beg for my job back?
  • How would I pay off all the debt I had accumulated as a single mom?
  • If I was already working crazy long hours in my photography business, how could I even make more money?
  • It was an endless cycle of fear and doubt. And then something totally scary and totally exciting happened.

My company was sold and restructured. My c-suite job was gone, as the new owner had a different plan for my life. That happens when you work for someone else and they hold the key to your future.

My page was cut by 40%, my executive benefits were gone, and suddenly I was three layers down in their management structure. It felt like losing 12 years of corporate ladder climbing in a single day.

But then, I had this crazy idea. What if I took all the knowledge, skills and expertise I had and started my own consulting company?

I was considered an expert in my industry. I had a crazy amount of career success to market. I had industry connections. There were things about what I did that I absolutely loved, and there was no reason I could not package up my expertise and serve other businesses in my industry on a grander scale.

Even though it was terrifying, at first, I started drafting my business plan. Within 30 days, I had all the basics in place and resigned from my corporate job. Best. Day. Ever.

The best part…besides being my own boss…is that I get to decide:

  • When to work.
  • Who to work with.
  • What services I offer.
  • How much money I make (how much I charge).
  • What goals to work toward.
  • When and for how long I want to vacation.
  • What I want my life and lifestyle to be.
  • What my priorities are.
  • How my future looks.

And, I get to do it all on my terms.

Within 60 days I had my first paying client, and by the end of my first year…just 5 months after launching my consulting business – I had surpassed my corporate salary.

By the end of my next year in business, my revenue was 4 times my corporate salary and I was debt free. I am currently on track to scale this business to over 7-figures per year.

But the best part…I felt like I was living my true purpose in life. I was serving clients in a way I could have never done in my previous career. I felt free to make decisions for my life, instead of working toward someone else’s dreams. I am doing work that lights me up inside.

I stopped dreading Monday mornings!

Here’s the deal… until you take charge of your own life and destiny, not much will change for you.

You may still be sitting at the same desk, doing the same things, like groundhog day, over and over again 20 years from now. If you are lucky. Remember, my whole world changed in a single day when my company was sold.

This is happening every day as companies are sold, restructured, bankrupted, and closed. Women just like you find themselves starting all over again when that happens. Could you start over?

Selling your expertise is easier than you think, and much more rewarding than I ever imagined.

All you have to do is decide of all the many things you rock at… what would another business pay me to do on a project-basis, freelance basis, or per diem basis either for a limited time or on retainer?

You’ve got skills! You’ve got knowledge! You’ve got expertise! You’ve worked your tail off to get where you are – and all of that is extremely valuable!

Whether you are an administrative assistant or the Chief Operating Officer, or somewhere in between – you have expertise that can easily be transitioned into a full-time business that is wildly successful and profitable.

I am a huge believer in starting where you are, with what you have – and because of that mentality I help women start businesses in a lean fashion, without having to invest thousands of dollars. I also make sure you are set up for profit from day one, and building a business that not only supports your lifestyle, but helps you live life on a bigger scale that you can even currently imagine.

How do I create a profitable business, commanding premium pricing, from what I already know?

I get asked this question. All. The. Time.

 Not too long ago, I was one of the people asking myself the VERY same question.

I thought the secret was to work harder, be in constant hustle mode, and just keep grinding it out, day after day.

…only to figure out later on that to work with high-paying clients and charge what you feel good about is not difficult, it’s in fact a strategic process that anyone can implement. It is actually quite easy to cut through the noise and start charging premium prices, doing what you are the expert at and love doing.

Market yourself as an expert to cut through the noise and start charging premium prices

If you want to create a wildly successful and profitable business, eliminate the trial-and-error part of launching this business, and avoid the mistakes and dead-ends – I have a gift for you!

And, this is the perfect thing for you if you know in your heart you were meant to do more, to be more, and to have more. You know there is more to life and work that what you are currently doing. You want more time freedom. You want to create the vision for your life that dances around in your head. And, you want to create true impact in this world. You’re just not sure how it all comes together.

 Get me brand new free guide to packaging your expertise into a wildly profitable consulting business.

Go from “burned out” to doing what you love with high paying clients with a strategic plan. Position yourself as the expert and charge top dollar for your premium services.

If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much.” – Jim Rohn

Through my group coaching programs, exclusive high-end mastermind group and private business mentorship, I help women:

  • Create the vision for their life that makes them jump out of bed in the morning excited to get started
  • Package their expertise into a sustainable and profitable consulting business
  • Create a viable business strategy
  • Incorporate a profit plan into their business from day 1
  • Leverage modern technology to scale their business
  • Learn how to build and manage a high-performing team

And all of this help you build not just the business of your dream…but the life of your dreams. Where you focus on doing what you love, work with your dream clients, build your dream life, and create more impact in this world.

These strategies have helped me build a multiple-6 figure consulting businesses that are on track to be 7-figure businesses, and it will work for you, too.

How my journey began

Today, people know me as someone:

  • With over 30 years of entrepreneurial experience who owns multiple 6-figure businesses
  • Host of ELITE Women TV
  • Host of the EWIB podcast
  • Business coach and mentor to some of the most successful female entrepreneurs
  • Author of the book, “How to Fire Your Boss and Start a Business After 40”

But it didn’t start out that way…

I did not just come on the scene of digital noise and start a coaching business with nothing to back up my claims.

I built my businesses, all 3 of them, from the ground up.

I am an actual entrepreneur, meaning I actually own successful and profitable businesses, other than Elite Women in Business. I did not just wake up one day and decide to start an online coaching business, teaching you how to build a business, that I’ve never actually done before.

I currently own and operate three businesses, and have a stake in a start-up. I currently have a healthcare consulting business, a photography business, an online art gallery, and a ELITE Women in Business. In my consulting busines I help Fortune 500 companies connect their mission with their strategic plan.

I have been starting and building businesses since I was 18…so that’s over 35 years experience now. I’ve been in the trenches of business and know what it is like to be knee deep (or eyeball deep) in your business, working like mad just trying to keep your head above water. Until I learned there was a better way to start a business, and strategic steps to take to turn your business into a profit-generating machine that is ready to scale.

I’ve seen it all. My six figure profits are from my actual businesses. I did not just appear in your Facebook news feed as an ad one day with no successes to back me up. I know you’ve seen this… #nottoday

I have studied and mentored with really brilliant and successful entrepreneurs from big names that you know… Darren Hardy, Todd Herman, Stacy Tuschl, Jim Rohn, and Amy Porterfield. My grandfather used to say, “Hitch your wagon to people who are going where you want to go.” And, that is exactly what I did.

I seek out and invest heavily with successful entrepreneurs who had the success I wanted. I feel like I have “hitched my wagon” to just the right people in business to build the kind of businesses and life I desperately wanted to create.

I studied what they did, soaked up what they taught, and implemented what I learned. I emulated what worked for them in business, I learned from their mistakes and created strategies that you can use to build a business, and I made it scalable.

If you are tired of all the hype and BS you see and feel in our digital world, and you just cannot stand to see one more Facebook ad that tells you here is the magic formula to get rich overnight or grab the secret formula to explode your business… If you’ve been there and done that and you’re just sick of it….

I get it! The truth is there is a set of implementable strategies to build a wildly successful and profitable consulting business. There is a way to build a business without losing your mind in the process. There is a way to build the life you’ve always dreamed of living and not being completely emotionally, physically and mentally exhausted, so burned out that you cannot actually enjoy what you build.

There is a way to actually achieve the kind of success in life you deserve. There is a way to create your dream business.

There is a way to be more, have more, and do more…without selling your soul in the process.

If this sounds like what you have been looking for, click the link below to learn how to build a wildly successful and profitable business. Hitch your wagon to the person who’s going where you want to go, building the kind of business and life you want to build, and creating the kind of impact you want to create.

Who are my programs designed for?

  • If you have professional knowledge, skills and expertise that could easily be transitioned into services you offer to other businesses – my programs are for you.
  • If you are overwhelmed at what it will take to launch your consulting business, but you are willing to learn and work – my programs are for you.
  • If the thought of leaving your 9-to-5 scares you, but you are willing to work through your fears and doubts – my programs are for you.
  • If you know you were meant for more, meant to live a deeper purpose – my programs are for you.
  • If you have the dream and are willing to work for it by taking strategic actions – my programs are for you.
  • If you are a high achieving female with big goals and dreams – my programs are for you.
  • If you want to hitch your wagon to someone who has created a successful and profitable business and has built the life of their dreams – my programs are for you.

The truth is, my programs are not for everyone.

  • If you are someone who is okay with settling for the status quo…I’m not the business coach for you.
  • If you are someone who is too afraid to take action…I’m not the business coach for you.
  • If you are looking for overnight success, and the kind of program that will magically create a profitable business for you…I’m not the business coach for you.
  • If you are the kind of person who feels the world has dealt you a bad hand and you see no way out of the situation you are in…I’m not the business coach for you.
  • If you are not willing to do the work…I’m not the business coach for you.
  • If you are not willing to invest time, energy and money into a proven strategy for building a profitable busines…I’m not the business coach for you.
  • If you would rather make excuses than take ownership for your own progress, success and life…I’m not the business coach for you.
  • If you are expecting a magic bullet that will make you a Gazillionaire without you lifting a finger, while you lie on the cough watching TV…I’m not the business coach for you.

From starting my first business at 18, living the 9-to-5 grind and coming out on the other side with three profitable and successful businesses, I come from a place of experience.

After working for 12 years as a nurse, moving to the C-suite and an executive role, to turning all that expertise into a very successful and profitable consulting business, I had people…including my accountant…ask how I created such a great business model?

As a mom of three grown daughters, and nana to a brand new baby granddaughter, building this legacy for my life is even more important. And while I absolutely love what I do, above all else I am a mom and grandmother. The second question is how I have created businesses that allow me to actually enjoy so much travel and free time.

The truth is…it was all strategy. It did not happen by chance or luck. I created a vision and an intentional plan – for my business and my life.

If this sounds like exactly what you’ve been looking for…I’m glad you are here. To take the next step and see which program is right for you, click HERE.

“As a business coach, and entrepreneur Cheryl has an immediate connection with her coaching clients. She knows what it is like to juggle a full-time career and a side-business; to feel completely overwhelmed at where to start; and to suddenly wake up and realize the business is running you, instead of the other way around.

Through proven strategies and systems, Cheryl can help you build a business you are proud of and a life you love, establish a strong business foundation, prioritize goals, develop action plans and execute a business plan that matches the plan you have for your life. Cheryl’s programs have allowed her to build multiple successful businesses, and it will work for you, too, no matter what phase your business is in – just an idea, or already open for business.” – PR Buzz

“I have conducted over 1600 interviews to date on the award winning podcast EOFIRE, where I interview today’s most inspiring interviews seven days a week. I want to talk about someone I admire, Cheryl Mauldin. There are three things I want to focus on with Cheryl. Number 1, I am a huge fan of Darren Hardy. His book, Compound Effect was super impactful for me and Cheryl is an alumni of Darren Hardy’s High Performance Forum, which shows that she learns from the best. Number 2, she invests in herself. She invests at least 10% of her revenue every single year back into herself to learn, to educate and stay cutting edge. And that is so, so critical. And, number 3, she knows her avatar, she knows her perfect clients. It’s women in their 40s or 50s who put their life on hold to raise their family, to raise their kids. Now it’s their turn again to come back and just explode and ignite into this entrepreneurial world because they have so much time and so much energy and so much to give. Cheryl is doing a great thing. She’s going to inspire so many, who are going to inspire so many and make this world a better place.”

John Lee Dumas

Host of the award-winning Podcast EOFIRE

When Cheryl is not building her businesses, or helping other women build theirs, she enjoys spending time with family, traveling, reading and photography.

The Elite Women In Business Brand is the go-to space for the newly-empty nester to find herself again. It speaks of the class she holds inside of her, the dreams she’s put aside, and the confidence she’s desperately seeking in finally building something of her own. I’m proud to be associated with the Elite Women In Business Brand.

Lilah Higgins

The Higgins Creative

Through her company Elite Women in Business, is building a reputation as the go-to for women over 40 in burned-out careers to make dramatic changes in their professional life. By helping them go from business idea to open for business, she is helping women find the kind of life they always wanted to live, while creating businesses that impact the world.
– Joel Brown